Weekly Roundup 7.31.09
It has been a great week for BraxtonMedia.com. Things are really starting to pick up and I have a lot in the pipeline to keep improving the site.
For example, my Sunday Sound-off is still in its infant stage but in the weeks to come I hope to interact with all of you in my interactive forum right here on the site. I want to build a civil town hall where people of like and differing opinions can debate the merit of their platforms, not resort to name calling or worse. There are a lot of topics that are near to my heart and I am sure you have a few things you are passionate about as well. Join me online every Sunday at 1:00 PM to discuss them in a live video chat.
We should be getting closer to a really important piece on the violence impacting Chicago. I think it is so sad to wake up any given day of the week to hear that a dozen or more people were shot over night and just go on with my day like it doesn’t matter. How did this get to be acceptable? I can’t blame the police because they can’t be the end all solution. Parents could help by taking a more active role in their children’s lives. Ultimately I think the solution to the problem comes down to good judgment and responsibility of each individual, but how do you teach and or enforce that?
See you next week!



The sun has set on the iconic Sears Tower for the last time. When the sun comes up today 233 S. Wacker Dr. will officially be known as Willis Tower. The namesake London based insurance broker has been trying to drum up fanfare for the renaming all week but I tell you I’m not buying it. Bank One landed a spaceship at Soldier Field and we accepted it. U.S. Cellular made the call and renamed Comiskey Park and we bent over for it. Now this Willis organization waltzes into town flashes a smile and a wad of cash at American Landmark Properties and POW! Willis Tower.
use them to honor a local hero. Let’s say Willis agreed to become the primary tenant at Sears Tower and decided to rename the building something like “Scheidt Tower by Willis Insurance”. Who? Scheidt I said. After Richard Scheidt, one of the Chicago fire fighters that rushed into Our Lady of the Angels grade school back on December 1, 1958 and tried to save as many children as they could that day. Ninety-two children and three nuns died and it would have been worse if not for the likes of Scheidt. Mr. Scheidt died earlier this year and the only reason I know who he is, is because of a haunting photo of him carrying a child away from the fire that became a symbolic reminder of the tragedy.