On October 1st I will mark a new milestone in my life. In talking about this upcoming birthday I have found that it is a surprise to many that this will be my 40th. While I am flattered that people mistake me for being much younger I can tell you that the implications of turning 40 hit me no lighter.
This is a time of reflection and planning for the future but it is also a time of celebration. Over the next 30 days I will write about some of the stand out moments of my life and the people I have shared them with . You can all relax; nothing juicy and scandalous will be included. This is just a celebration of life and times to help me beyond this pivotal point in my life.

While navigating the cloud I got wind of a promotion Buick is launching called “Tweet to Drive”. Cohn and Wolfe and the Buick brand are putting a contemporary spin on the old test drive concept to introduce the new look of Buick to a new generation. I think the concept is brilliant and I have signed up to be a “brand ambassador” for the promotion. Social media is really becoming more of a segment of my professional life and less of a downtime pastime. Once you attend one of the Social Media Breakfast or Social Media Club functions I guess its just part of a normal progression to dig in and really see how this new communication channel really works.

Driving home Saturday night I ran into a traffic jam at Roosevelt Road and State Street. Red light after red light found me sitting in place waiting for hundreds of westbound bike riders turning South onto State Street . Traffic was backed up for a mile in each direction at Michigan, at Wabash, on State Street and on Roosevelt. Before I could hurl an F-bomb at the passing cyclists voice my displeasure, I remembered being stuck in traffic on Michigan Avenue last year for the same event. The annual L.A.T.E. Ride was taking place.

Well, the LeBron-a-thon didn’t go the way I expected. It didn’t go the way anyone other than Miami fans expected for that matter. Personally I was sure BronBron would be reporting to the Berto Center as a Chicago Bull this fall but it wasn’t to be. I still feel playing in Chicago was his best chance at making it all the way to an NBA championship. Even so, after all is said and done, I can’t fault Mr. James for making the decision he made. I wish him well down in Miami.